BACK
Training
Kotter: Selling Your Case For Change
Crafting a compelling case for change and gaining buy-in for your strategic vision are critical to any change effort.
Watch To Learn More About Kotter Certification
Both Virtual and In-Person
Form a Strategic Vision and Communicate for Buy-In
Selling Your Case for Change centres on Accelerators 3 and 4 of Kotter’s change framework—forming a strategic vision and communicating for buy-in—while incorporating elements from the Science of Change, including the neuroscience behind our responses to change and the Head + Heart principle. This course emphasises the importance of crafting a compelling vision that not only inspires but also provides a concrete, actionable roadmap for the future. You’ll learn to create clarity, calm natural Survive instincts, and activate Thrive responses while preparing for objections. Through interactive simulations and practical activities, you’ll gain the skills and confidence needed to effectively build support for your change initiative, leaving with an actionable plan and tools for immediate application.
Benefits
- Learn to balance an inspiring vision with a concrete, actionable plan to drive lasting change
- Understand the neuroscience behind change to activate a Thrive response and gain buy-in from others.
- Gain hands-on experience through interactive simulations that build your confidence and equip you with an actionable plan for immediate application.
Themes
- Change Leadership
- Kotter Training
- Kotter Certification
- Change Management
What You Learn
-
Be able to articulate how the Science of Change impacts your personal change efforts or those within your organization
-
Have a new awareness and understanding of human hardwiring and how our natural Survive and Thrive channels manifest in the context of leading change
-
Be able to apply the language of Kotter’s 8 Accelerators and 4 Change Principles to your work
-
Understand how to apply the core framework of effective change to your own change and identify ways to increase your success
Course Agenda
The agenda on Selling Your Case for Change includes two modules designed to better prepare participants to lead change.
-
Module 1: Forming a Strategic Change Vision
Although genuine urgency can be created around a Big Opportunity, people need a clear picture of what the future should (or could) look like—described in rational, practical, and actionable terms—to direct their contributions and efforts. In this module, you’ll explore the components of an inspiring Change Vision and practice developing and implementing a powerful vision.
-
Module 2: Enlisting a Volunteer Army to Gain Buy-In
Every change effort encounters obstacles, and often, these challenges come from individuals who aren’t fully convinced of the case for change. In this module, you’ll learn strategies for addressing objections and overcoming resistance to your change initiatives. A fictional scenario, inspired by real-world cases, will guide your practice, offering a fun, interactive way to test and refine your skills.
Materials Included
- The course fee includes the following.
- Learning: 1-day instructor-led course Digital course materials
- Digital Badge: You will receive a completion badge verified by Credly to showcase your learning on Linkedin, CV and email.
- Kotter Community: Complimentary 6-month subscription to the global, online Kotter Community of Kotter experts, practitioners and other participants. Enjoy exclusive access to content.
Who Should Attend?
Selling Your Case for Change is for change leaders and others looking to transition from building initial momentum of change to execution of the change and preparing to communicate the change to a wider audience.
- Change leaders
- Executive sponsors
- Mid-level managers
- Change practitioners
- Project managers and teams
Important to Know
This program is delivered in-person or as a virtual instructor-led course. It forms one of the six courses which can be taken individually or in blocks to become Kotter Change Certified. Completing Foundations of Change before enrolling in this course is recommended but not required.
Other Helpful Resources
-
Have More Questions?Download Brochure
Why Choose Kotter Training & Stepstone Consulting
As your Kotter Training Partner in the UK and Ireland, choosing Stepstone Consulting means partnering with a team of dedicated professionals who bring a global AND local perspective to address your organisation's objectives.
-
Kotter
A universally foundational methodology
-
5x
Adaptable organisations outperform others five fold
-
Scalable
Grow your people with our capability development platform
Meet Your Facilitator
Angelo McNeive
CEO, Head of Change & Sustainability Practice
Angelo is a business psychologist, advisor and facilitator with experience supporting clients across public sector to develop and execute strategy including the National Digital Strategy, Public Service Reform. With over 25 years global experience in L&D, his human capital development work focuses on building critical human and organisational capabilities in change, innovation and sustainability leadership. He works with executive and senior leadership teams across a range of sectors. Angelo holds an Honours Degree in Psychology, a Masters Degree in Business Administration and an MSc in Occupational Psychology. He is a Chartered Psychologist in Ireland and a Chartered Fellow of the Chartered Institute of Personnel and Development in the UK.
